Earned TV vs. paid TV segments
Many clients use both: earned coverage like the In Good Taste TODAY Show feature, which generated $300k in revenue in 24 hours, plus paid segments timed to key selling seasons.
Spanish-language TV segments
Reach Spanish-speaking shoppers with segments hosted by Susanna Franco, Everything Branding's bilingual lifestyle host and spokesperson. EB creates the theme and script, and our team handles Spanish-language media buying. Past segments include product features on Telemundo Dallas.
What's included
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Segment theme, script, and key messages written by EB
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On-air host, including bilingual host Susanna Franco for Spanish-language segments
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Media buying and scheduling
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Product prep and on-air demonstration planning
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Segment video for your website, social channels, and ads
Paid media beyond TV
We pair TV and earned media with performance campaigns on Google, Meta, Amazon, and TikTok.
Frequently Asked Questions
How much does a TV segment cost?
Pricing depends on market and format; contact us for options.
Which markets and stations do you work with?
Please inquire about our current opportunities.
Can I use the segment video after it airs?
Please inquire about usage rights.
Do you offer segments in Spanish?
Yes. Our bilingual host Susanna Franco presents Spanish-language segments, and our team handles Spanish-language media buying.
Ready to get your product on air?
Tell us about your product, your target markets, and your timing.
