Truvaga, Puffer Hug, and PATH: The Brands Everyone’s Talking About! mindbodygreen Truvaga was featured in mindbodygreen’s, Gifts That Feel Like A Sunday Morning — Any Day Of The Week , highlighted as a calming, wellness-forward pick perfect for anyone craving relaxation this season. See it here . Southern Living Puffer Hug was featured in Southern Living’s, The 41 Best Gifts For Southern Mamas—According To The Women Who Raised Us , spotlighted as a cozy, feel-good essential

As we move into 2026, public relations trends  are evolving fast, shaped by the rise of AI , changing media consumption habits , and an increasing demand for authentic, measurable storytelling . Below are the five major PR trends  expected to define the year. Measurement Becomes Mission-Critical In 2026, PR teams will be pushed to prove real business impact . Correlation models that link media coverage , earned media value , and share of voice  to sales pipelines , lead gener

Nail Reformation, Fluster, and Kind of Wild Wines: The Brands Leading the Conversation! TODAY Nail Reformation was featured in TODAY’s ,5 5 Genuinely Cool Gifts for All Types of Teens, From Gamers to Beauty Queens , showcased as a fun, beauty-forward pick teens will love this season. See it here . Buzzfeed FLUSTER was featured in, Just 51 Things That Will Have All Your Friends Saying, ‘Send Me The Link,’ highlighted as a clever, conversation-starting pick perfect for giftin

Get guaranteed CES 2026 press coverage in CNN, Forbes, Wired & more. Everything Branding helps tech brands secure national media visibility.

In today’s digital landscape, brands have endless opportunities to share their stories and reach their audiences. But not all media channels deliver the same impact. Understanding the difference between earned, paid, and owned media  is essential for building a well-rounded, high-performing public relations (PR) and marketing strategy . Each media type plays a unique role—and when combined, they create a powerful ecosystem that drives visibility, credibility, and long-term gr

Buddha Board, FlipBelt & Prank-O: The Brands Media Can’t Stop Talking About! Good Morning America Buddha Board  was featured in Good Morning America’s, Secret Santa Gift Ideas Starting at Less Than $10 , highlighted as a mindful, creative pick for thoughtful gifting this holiday season. See it here . TODAY FlipBelt  was featured in TODAY’s, Experts Say Almost ‘Anyone Can Run a Marathon’ — Everything You Need to Know to Make It Happen, highlighted as an essential running acce