Public relations is evolving rapidly, and one of the most significant changes shaping the industry today is the growing partnership between artificial intelligence (AI)  and human creativity . Rather than replacing communicators, AI enhances the capabilities of PR professionals by helping teams work smarter, faster, and more strategically . This collaboration allows brands to stay agile in a fast-moving media landscape while maintaining authenticity and trust. AI empowers PR

Working with a public relations agency can be one of the most transformative moves a brand makes—but it’s not magic, and it’s not always smooth sailing. A strong PR partnership relies on strategy , collaboration , and aligned expectations  that guide how stories are shaped and shared. PR Starts With Strategy, Not Just Press Releases One of the first things you’ll notice in a strong agency relationship is how ideas are developed. Public relations isn’t just about sending out n

Each month, Everything Branding makes a donation to a team member’s choice of cause, and December was Yoon's pick. 💛⁣ Yoongee Hwang, Account Executive My Cause: CARE Instagram: @careorg Why I Chose This Cause: I chose CARE because supporting women and children matters a lot to me, especially during the holiday season. Their work helps families get the resources, safety, and opportunities they deserve, and it feels meaningful to contribute to something that genuinely makes a

Many brands talk about earned media like it’s simple—something that just happens once you “put yourself out there.” But that mindset overlooks the core fundamentals of how earned media works and why it matters in today’s crowded, search-driven market. What Earned Media Really Is At its core, earned media is organic brand exposure  that occurs without paying for placement. This includes press coverage, social media mentions, influencer shoutouts, product reviews, and word-of-m

This week’s Feature Friday  is all about brands making headlines in some of today’s most influential publications. From beauty innovations loved by editors, to cutting-edge wellness backed by science, to kitchen tools earning top honors, these standout features from InStyle, VICE, and Bon Appétit  spotlight the products everyone’s buzzing about. Keep reading to see why Nail Reformation , Tiny Health , and Männkitchen are having a major media moment. InStyle Nail Reformation