How Top Brands Are Increasing Online Sales: Insights from our Latest Entrepreneur Article

In today’s crowded ecommerce landscape, standing out and increasing online sales is tougher, yet more achievable, than most brands realize. Our CEO Chelsea Gladden recently shared actionable strategies on Entrepreneur.com that our team has seen work again and again with founders and ecommerce teams. If you haven’t read the full piece yet, check it out here 👉 How the Best Brands Boost Their Online Sales in Just 7 Steps.

Whether you’re running a Shopify store, scaling a DTC brand, or building omnichannel sales, these 7 interconnected steps will help you grow smarter — not just louder.

What You’ll Learn

In the article, Chelsea breaks down seven key habits that separate high-growth ecommerce brands from the rest. These aren’t trendy hacks... they’re strategic principles that work together to build long-term online sales momentum. Here’s a quick overview:

1. Make Every Marketing Channel Work Together

Instead of isolating channels like PR, ads, email and SEO, connect them into a cohesive ecosystem. Brands succeed when each touchpoint reinforces the next from media features to retargeting ads and nurture emails that keep prospects engaged.

2. Leverage Press to Boost Visibility and SEO

Press coverage isn’t just prestige, it’s SEO power. When top outlets feature your brand, you not only gain visibility but also inherit search authority that continues driving sales long after publication.

3. Explore Overlooked Sales Channels

Beyond the usual Meta and Google ads, other revenue opportunities exist. Platforms like TikTok Shop, Pinterest, Walmart Marketplace, and niche creator networks can yield surprising conversions when aligned with your audience.

4. Price With Marketing in Mind

Profitability isn’t just about product cost, it’s about making room in your pricing for marketing spend. Smart pricing lets you invest in visibility without sacrificing margins.

5. Treat Marketing as Continuous, Not One-Time

Digital marketing evolves. Algorithms shift. Consumer habits change. The brands that grow are those that keep testing, refining, and investing in all parts of their funnel.

6. Choose Agencies That Fit Your Full Strategy

If you’re outsourcing, select partners who understand integrated marketing: press, ads, affiliates, analytics, and long-term growth — not just short spikes in sales.

7. Stop Giving a Single Channel All the Credit

Sales are rarely the result of just one touchpoint. Attribution matters — and true optimization comes from understanding how each channel supports the customer journey.

Common Pitfalls to Avoid

The article also outlines some of the most frequent mistakes ecommerce founders make from underpricing products and pausing marketing too soon, to ignoring the power of email follow-ups and overshooting shipping costs. Each misstep can quietly undercut growth if not addressed.

Why This Matters

With over 2.7 billion online shoppers worldwide and millions of ecommerce stores competing for attention, standing out is about strategy more than volume. Integrating your marketing efforts and prioritizing the right channels is key to not just more clicks but more conversions.

Ready for deeper insights? Read the full article here:

How the Best Brands Boost Their Online Sales in Just 7 Steps