Grand opening campaigns
Pre-opening buzz, opening-day events, press invites, and launch offers that build a line on day one
Local PR
Coverage in local TV, newspapers, food writers, and community outlets for openings, remodels, and new departments
Paid social and Google ads
Geo-targeted Meta and Google campaigns that reach shoppers within driving distance of each store
Email and loyalty marketing
Weekly ad emails, segmented offers, and automations that keep shoppers coming back
Social media content
Store, product, and staff content that shows what makes your market different
Community partnerships
Sampling events, local vendor spotlights, and nonprofit tie-ins
Why grocery openings need a launch plan
A new store has one chance at a strong first month. Shoppers form habits fast, and the stores that win are the ones nearby residents hear about before the doors open. A coordinated plan of press, paid ads, and events turns opening day into weekly visits.
Built for grocers and the brands they carry
Everything Branding also runs PR for food and beverage brands sold in grocery stores, so we know both sides of the shelf. Grocers get a partner who can promote local vendor programs, and CPG brands get help driving sell-through at retail. Access more information on Product & CPG PR here.
Frequently asked questions
When should we start marketing a new grocery store?
Recommended lead time is 8 to 12 weeks before opening
Do you work with independent grocers or only chains?
Both. We work with independent markets, regional chains, and specialty grocers.
Do you only work with stores in San Diego?
No. Most of our grocery clients are in Southern California, and we support stores nationwide.
How much does grocery marketing cost?
Pricing depends on service and scope; contact us for a custom plan.
Opening a new location or want to strengthen a current one?
Tell us about your store, your opening date, and your neighborhood.