Product PR for CPG and Consumer Brands
Everything Branding gets consumer products into the gift guides, roundups, and reviews that shoppers read before they buy. We have helped brands like Buddha Board, Honeydew Sleep, Monster Towel, Baby Fire Pits, and Morrison Outdoors earn coverage that shows up in sales on their websites and on Amazon.
Product PR Services
-
Gift guides: Holiday, Mother's Day, Father's Day, graduation, and seasonal guides across print and online outlets
-
Product roundups and "best of" lists: Category features like best pillows, best travel gear, or best kitchen tools
-
Product reviews: Editors, reviewers, and creators test your product and write about it
-
Product seeding: Getting samples into the hands of the right journalists, producers, and influencers
-
Commerce and affiliate PR: Placements in shopping content with buy links, paired with affiliate program management
-
Launch PR: Coordinated press for new products, new flavors, and new retail partners
Why product brands need PR that sells
Shoppers trust editors more than ads. A product featured in a national gift guide or "best of" list gives buyers a trusted reason to choose you, and the buy link sends them straight to your site or Amazon listing. That coverage also gives Google and AI shopping tools the third-party proof they use to recommend products.
Results for product brands
-
In Good Taste: A TODAY Show feature that generated $300k in revenue in 24 hours
-
Monster Towel: Coverage in Reader's Digest, the Boston Globe, and the LA Times, with sales increases on both their online store and Amazon
-
Baby Fire Pits: Feature after feature, including Today.com, plus industry awards
-
KeraFactor: Coverage in Men's Health, Real Simple, E! News, and Who What Wear
-
Consumer tech brand: 3 national "best pillow" awards and $2.7M in sales from press over two years​​​​​
​
Categories we know
Food and beverage, beauty and wellness, home and kitchen, sleep, travel, outdoor gear, toys and games, pet products, and consumer tech.
Timing matters
Many print gift guides are planned months before the season. The earlier we start, the more guides your product can land in.
Frequently Asked Questions
How do you get products into gift guides?
We pitch your product to the editors building each guide, send samples where needed, and follow up through publication. We track every placement and send you the links.
Do we need to send free product?
Most editors and reviewers want to try a product before featuring it.
Can PR help our Amazon sales?
Yes. Many outlets link directly to Amazon. Monster Towel, for example, saw increases in both their online store and Amazon sales after coverage.
What does product PR cost?
Pricing depends on goals and scope; contact us for a custom plan.
Ready to get your product in front of buyers?
Tell us about your product and your next big selling season.