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Everything Branding is a restaurant and franchise marketing agency that works with franchise corporate teams and their franchisees, from the first grand opening to everyday local marketing. We combine the earned media of a PR firm with the depth of an in-house marketing team, so brand strategy, paid and earned media, local marketing, events, and partnerships all sit under one roof.

We have opened 75+ restaurant and retail locations, planned and run 100+ events at client locations, and taken part in 500+ community events.

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Talk to us about your franchise system

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Grand openings for franchisees
 

Grand openings are our specialty. We manage every detail from 90 days out to opening day and beyond, and in some cases we start working with franchisees months before they set a date.

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Pre-opening strategy

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• Opening timeline and milestone planning for before, during, and after opening day

• Pre-opening buzz campaigns that get the neighborhood talking

• Community partnerships with local nonprofits, schools, chambers of commerce, and civic groups

• Local media placements and paid media to build anticipation

• Google Business Profile, Yelp, Google Maps, Apple Maps, and social setup
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Grand opening events
 

• Full event planning and on-site management, including run of show and vendor coordination

• VIP sneak previews, guest list curation, event listings, and RSVP management

• Charity-focused sneak previews with nonprofits, civic leaders, and local media

• Contests, prizes, and giveaways
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Grand opening PR and recap
 

• Press outreach, press materials, and influencer outreach

• Coverage tracking and a full post-opening recap with media, paid media, and promotion results

• Recommendations for ongoing local marketing after opening
   

Teaspoon: As Teaspoon's designated grand opening partner, we have opened 20 franchise locations, executing the opening guide for each new store with local marketing plans, social and Google ads, event listings, vendor coordination, a community marketing plan, and weekly reporting to the franchisee.

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Local store marketing for franchisees

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After opening, we keep each location visible in its own neighborhood.
 

• Google search and display ads geo-targeted around each store

• Meta and TikTok ads targeted to each store's trade area, with retargeting

• Ordering platform advertising on DoorDash and Uber Eats

• Email, SMS, and loyalty programs, with experience on OLO, Spendgo, Mailchimp, and Constant Contact

• Google, Yelp, and map listings, plus review monitoring and response

• In-store events, community fundraisers, and local sponsorships

• Social content, food photography, menu design, and in-store promotional materials
   

Marketing for franchise corporate teams

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System-wide campaigns and franchisee support

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• Quarterly marketing calendars and seasonal promotions

• Promo toolkits, timelines, and franchisee newsletters with open and click reporting

• Monthly or quarterly franchisee meetings

• Regional plans to lift underperforming locations

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Product launches and limited-time offers
 

For Nekter Juice Bar, we launched a national limited-time juice cleanse promotion, supported the launch of its catering program and packaging, and launched Skoop vegan nice cream with a promo calendar, events, sampling, a street team, influencer partnerships, contests, media placements, and advertising.

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Brand partnerships
 

For Islands Fine Burgers & Drinks, we secured an in-kind partnership with ABC's Bachelor in Paradise built around a $9 "Flight to Paradise" drink special each Monday, with no media spend. Results included:

• Monday night drink sales nearly tripled during the promotion

• A double-digit lift in same-store sales and traffic in the final weeks

• 68M+ earned media impressions and 4.2M+ co-branded communications

• A 42.3% email open rate, the brand's highest of the year, and 9,000+ sweepstakes entries

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Franchise development marketing
 

• Campaigns to attract qualified franchise owners

• Targeted digital ads and landing pages

• PR and franchisee success stories that build confidence

• Lead nurture from first inquiry to signing

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Broadcast, streaming, and out-of-home
 

• Streaming TV ads targeted by zip code, including 30-second spot production

• Radio and audio spots for seasonal moments

• Billboards near new and existing stores, including placement planning and production
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Our restaurant and franchise clients 

Teaspoon, Islands Fine Burgers & Drinks, Nekter Juice Bar, Sammy's Woodfired Pizza, Broken Yolk Cafe, Menchie's Frozen Yogurt, Epic Wings & Things, Greek Chicken, and Sushi Lounge.
 

"This team has truly helped move the needle with our business. We've gone the big agency route, but find their hands-on approach to fit our style & budget much better."
--Sam Sacco, Owner, Epic Wings & Things

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Frequently asked questions

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Do you work with franchise corporate teams or individual franchisees?

Both. We support corporate marketing teams with system-wide campaigns, brand partnerships, product launches, and franchise development, and we support individual franchisees with grand openings and local store marketing.

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How early should a franchisee start grand opening marketing?

We typically start 90 days before opening day. In some cases we meet with franchisees months before they set an opening date so the community plan and local partnerships are ready in time.

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Can you help underperforming locations?

Yes. We build local and regional marketing plans for underperforming locations, as we have for Nekter Juice Bar, combining paid media, community partnerships, events, and promotions.

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Which restaurant and franchise brands have you worked with?

Clients include Teaspoon, Islands Fine Burgers & Drinks, Nekter Juice Bar, Sammy's Woodfired Pizza, Broken Yolk Cafe, Menchie's Frozen Yogurt, Epic Wings & Things, Greek Chicken, and Sushi Lounge.

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How much does franchise marketing cost?

Pricing depends on the services you select. We review your priorities, talk through scope and timing, and send a custom proposal.

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What’s included in grand opening marketing?
Our grand opening programs cover the full timeline: pre-opening strategy and milestone planning, community partnerships with local nonprofits, schools, and chambers of commerce, Google, Yelp, and map listings setup, local media and paid ads, VIP sneak previews, event planning, PR, and a full post-opening recap with results.

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Do you manage the grand opening event on-site?
Yes. We handle full event planning and on-site management, including the run of show, vendor management, partner coordination, and day-of needs, along with guest lists, RSVPs, and contests or giveaways.

Can you run local advertising for each franchise location?
Yes. We run Google search and display ads geo-targeted around each store, Meta ads targeted to each store’s neighborhood, ordering platform ads on DoorDash and Uber Eats, and streaming TV ads targeted by zip code, with regular performance reporting.

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Do you help franchise brands attract new franchisees?
Yes. Our franchise development marketing includes campaigns to attract qualified franchise owners, targeted digital ads and landing pages, PR and franchisee success stories, and lead nurture from first inquiry to signing.

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How do you keep franchisees and corporate updated?
Before an opening, we meet with the franchisee every two weeks, then weekly starting four weeks out, with regular reporting throughout. After opening, we deliver a full recap of activities, media coverage, and paid media results, plus recommendations for ongoing marketing.

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Opening new locations soon?

Tell us about your franchise system, your opening pipeline, and the markets you are growing into.

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