What streaming TV advertising is
Streaming TV advertising, also called connected TV (CTV) or OTT, places your commercial inside shows people stream on smart TVs, streaming devices, and apps. Unlike broadcast TV, you choose who sees it by zip code, age, interests, and more. You pay to reach your audience instead of an entire metro area.
Why streaming TV works for local and regional brands
Our streaming TV service
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Zip code targeting: Show your ad only to households near your locations
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Big-screen impact: Your brand on the living room TV, next to the shows people choose to watch
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Viewers can't skip: Streaming ads usually play in full before or during the show
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Measurable: See impressions, completion rates, and visits or site traffic after viewing.
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Flexible budgets: Start with one market and grow from there
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Plan: We set goals, choose markets and zip codes, and define your audience
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Produce: Need a spot? Our commercial production team writes, shoots, and edits :30 and :15 versions
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Place: We buy streaming inventory across major apps and devices
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Report: Regular reporting on reach, completion, and results, with adjustments as the campaign runs
Always on, or around a big moment
We run streaming TV ads targeted by zip code for franchise locations, including 30-second spot production. Run it all year to stay top of mind, or in bursts around a promotion, a new menu item, a holiday, franchise recruitment, or a new location. Pair streaming TV with billboards and Meta ads near the same stores to reach shoppers more than once.
Streaming TV ads vs. TV segments
Streaming TV ads are commercials you control and target. TV segments are lifestyle and news appearances where your product is featured on air. Many brands use both.
Frequently Asked Questions
CTV refers to ads on a smart TV or streaming device. OTT covers streaming content on any device, including phones and laptops. Most campaigns include both.
What is the difference between CTV and OTT?
How much does streaming TV advertising cost?
Budgets are flexible and depend on your market and how many households you want to reach.
Can I target just the area around my store?
Yes. We target by zip code, so your ad only runs for households near your locations.
Do I need a commercial already?
No. We can produce one for you, or adapt an existing spot.
How do I know if streaming TV ads are working?
We report on impressions, completion rates, and site or store visits where tracking allows.
Have something worth promoting? Tell us what you want people to do after they see your ad.