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​We fill seats. Everything Branding plans and runs restaurant marketing that brings in new guests and keeps regulars coming back, from opening day to every slow Tuesday after.
Restaurant
Marketing
Restaurant marketing that shows up on the bottom line
Everything Branding is a restaurant marketing agency based in San Diego. We work with independent restaurants, multi-unit groups, and fast casual brands. Our team combines local PR, paid ads, social media, email, and events into one plan, so every channel pushes toward the same goal: more covers and more orders.
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We have opened 75+ restaurant and retail locations, planned and run 100+ events at client locations, and taken part in 500+ community events.
Restaurant Marketing Services
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Grand openings: Pre-opening buzz, VIP sneak previews, press invites, and opening-day events that build a line before the doors open
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Local PR: Coverage from local TV, food writers, and community outlets for openings, new menus, and anniversaries
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Google and Meta ads: Geo-targeted ads that reach hungry people near each location, with retargeting
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Delivery app ads: Advertising on DoorDash and Uber Eats to grow off-premise orders
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Social media management: Food photography, short-form video, posting, and community replies
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Email, SMS, and loyalty: Campaigns and automations on platforms like OLO, Spendgo, Mailchimp, and Constant Contact
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Listings and reviews: Google Business Profile, Yelp, Google Maps, and Apple Maps setup, plus review monitoring and response
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Brand partnerships and promotions: Limited-time offers, collabs, contests, and seasonal campaigns
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Menus and in-store materials: Menu design, table tents, posters, and window signage
Grand opening events
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Full event planning and on-site management, including run of show and vendor coordination
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VIP sneak previews, guest list curation, event listings, and RSVP management
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Charity-focused sneak previews with nonprofits, civic leaders, and local media
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Contests, prizes, and giveaways
Grand opening PR and recap
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Press outreach, press materials, and influencer outreach
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Coverage tracking and a full post-opening recap with media, paid media, and promotion results
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Recommendations for ongoing local marketing after opening​
Beyond opening
After opening, we keep each location visible in its own neighborhood.
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Google search and display ads geo-targeted around each store
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Meta and TikTok ads targeted to each store's trade area, with retargeting
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Ordering platform advertising on DoorDash and Uber Eats
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Email, SMS, and loyalty programs, with experience on OLO, Spendgo, Mailchimp, and Constant Contact
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Google, Yelp, and map listings, plus review monitoring and response
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In-store events, community fundraisers, and local sponsorships
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Social content, food photography, menu design, and in-store promotional materials
Built for single locations and restaurant groups
A neighborhood spot needs a different plan than a 30-unit group. For single locations, we focus on the trade area around your door: local press, Google and Yelp, and ads aimed at people within a short drive. For groups and chains, we add system-wide campaigns, brand partnerships, and reporting by location. Franchise brands can see our franchise marketing page.
What does a restaurant marketing agency do?
Frequently Asked Questions
We plan and run the marketing that brings guests in: PR, paid ads, social media, email, events, and promotions. You get one team handling every channel instead of separate vendors.
Do you work with independent restaurants?
Yes. We work with single-location restaurants, multi-unit groups, and franchise brands.
o you only help with restaurant openings?
No. Openings are one service we offer. Most of our restaurant work is ongoing: ads, social, email, PR, and promotions that keep existing locations busy.
Can you help a restaurant with slow nights or falling sales?
Yes. We build promotions, partnerships, and targeted ads for specific days and dayparts. The Islands campaign above tripled Monday night drink sales.
Do you only work with restaurants in San Diego?
No. We are based in San Diego and most restaurant clients are in Southern California, but we support restaurants nationwide.
How much does restaurant marketing cost?
Pricing depends on the services and number of locations. We review your goals and send a custom proposal.
Ready to fill more seats? Tell us about your restaurant, your locations, and what a great month looks like.
