Our clients include:
What is event marketing?
Frequently Asked Questions
Event marketing uses in-person experiences, like tastings, sampling, and community events, to bring people to your business and build loyalty. It works best when the event is promoted well and followed up after.
Do you run the event on the day?
Yes. We handle run of show, vendors, partners, check-in, and on-site needs.
How far ahead should we plan an event?
Six to eight weeks for most events. Larger events and sponsorships may need more time.
Can you help us find sponsorships and community partners?
Yes. We have taken part in 500+ community events and work with local nonprofits, schools, and chambers of commerce.
How do you measure event results?
We track attendance, email and SMS sign-ups, sales or redemptions tied to the event, media coverage, and social reach.
Have an event in mind, or want ideas for one? Tell us about your business and who you want to bring in.
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Events give people a reason to show up today. We plan them, promote them, run them, and report on what they brought in.
Event Marketing
Event marketing that brings people through the door
Everything Branding plans and runs events marketing for restaurants, franchises, grocers, retailers, and consumer brands. We handle the full job: the idea, partners and vendors, promotion, day-of management, and a recap with results. We have planned and run 100+ events at client locations and taken part in 500+ community events.
Event marketing services
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In-store and on-site events: Tastings, menu launches, customer appreciation nights, and seasonal celebrations at your location
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Product sampling and street teams: Getting your product into people's hands at stores, festivals, and busy neighborhoods
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Community events and fundraisers: Partnerships with local nonprofits, schools, chambers of commerce, and civic groups
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Local sponsorships: Finding and managing sponsorships that put your brand in front of the right crowd
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VIP and media nights: Guest list curation, invitations, RSVPs, and hosting for press, influencers, and community leaders
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Contests and giveaways: Prizes, sign-ups, and sweepstakes that grow your email list during the event
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Grand opening events: Opening-day events and sneak previews when you add a new location
How we run an event
1. Plan: Set the goal (sales, sign-ups, press, or community goodwill), pick the format and date, and build the timeline
2. Line up partners: Vendors, nonprofits, local businesses, and talent
3. Promote: Event listings, social posts, email and SMS, local press, influencer invites, and geo-targeted Meta and Google ads
4. Run it: Run of show, vendor coordination, check-in, and on-site management
5. Recap: Attendance, sign-ups, sales, media coverage, and content, plus what to do next time
Events are only as good as the turnout
A great event that nobody hears about does not move sales. Because we also run PR, social media, and paid ads, every event comes with a promotion plan built in. After the event, we turn the photos and video into social content and press, so one night keeps working for weeks.
