Feature Friday! Check Out Our Latest Features from Good Morning America, Southern Living & Runner's World!

This week’s Feature Friday spotlights brands making headlines across top lifestyle, home, and fitness outlets. From E-Cloth’s innovative, chemical-free cleaning cloths featured in Good Morning America’s “The Spring Scrubdown: How to Deep Clean Your Appliances Like a Pro,” to Männkitchen’s powerful pepper mill highlighted in Southern Living’s “7 Kitchen Tools Southern Living’s Senior Food Editor Says Belong in Every Home — Starting at $11,” to FlipBelt’s performance-driven running shorts praised in Runner’s World’s “It’s Finally Shorts Season and FlipBelt Is My Go-To Pair,” these standout features showcase editor-loved products designed to make everyday routines easier, smarter, and more efficient. Keep reading to see why E-Cloth, Männkitchen, and FlipBelt are having a major media moment.

Good Morning America

E-Cloth was featured in Good Morning America’s spring cleaning guide, “The Spring Scrubdown: How to Deep Clean Your Appliances Like a Pro,” highlighting the brand’s innovative, chemical-free cleaning cloths designed to tackle tough household messes using just water. In the segment’s expert-backed roundup of appliance-cleaning essentials, E-Cloth stood out for making it easy to achieve a streak-free, deep clean on everything from stainless steel to glass surfaces. See it here.

Southern Living

Männkitchen was featured in Southern Living’s article “7 Kitchen Tools Southern Living’s Senior Food Editor Says Belong in Every Home — Starting at $11,” spotlighting the brand’s standout pepper mill as a must-have tool for home cooks. Praised for its powerful grinding performance and durable design, the Männkitchen pepper grinder was highlighted as a favorite for delivering freshly ground pepper quickly and effortlessly, making it a worthy upgrade for everyday cooking. See it here.

Runner's World

FlipBelt was featured in Runner's World’s article “It’s Finally Shorts Season and FlipBelt Is My Go-To Pair,” highlighting the brand’s performance-driven running shorts designed to keep essentials secure during long miles. In the review, editors praised the shorts for their smart storage and comfort, noting how the integrated waistband pockets make it easy to carry items like a phone, keys, and fuel without bounce while running. See it here.