How to Make Your Brand Media-Ready for Black Friday & Cyber Monday

ashley31792
3 days ago
2 min read

Black Friday and Cyber Monday are the biggest shopping events of the year — and brands that prepare early gain the most visibility, press coverage, and sales. To stand out in a crowded market, your business needs a strong media strategy, clear messaging, and ready-to-share assets. Here’s how to make your brand media-ready for Black Friday and Cyber Monday.

1. Perfect Your Messaging Early

Craft your holiday message weeks before Black Friday and Cyber Monday. Journalists and influencers plan their coverage in advance, so your story, visuals, and offers should be finalized and press-ready.Focus on:

A clear, timely brand story
Unique selling points (USPs) for your deals or products
Ready-to-share product images, pricing, and media quotes

Strong messaging helps your brand earn coverage and stay top of mind with media and shoppers.

2. Update and Optimize Your Media Kit

Your holiday media kit is a key tool for securing press coverage. Make sure it includes:

Updated product and lifestyle photos
A short company overview or brand story
Press releases, contact info, and deal details
Quick facts about your holiday promotions

When your media kit is organized and easy to access, journalists can feature your brand faster — especially during busy shopping weekends.

3. Leverage Social Proof and Credibility

Social proof builds trust instantly. Showcase:

Customer testimonials and product reviews
Influencer partnerships or collaborations
Press mentions and media logos
Awards or milestones

Credibility not only attracts journalists but also increases consumer trust and click-through rates during Black Friday and Cyber Monday campaigns.

4. Prepare Your Website and Social Channels

Your website should be fast, polished, and mobile-optimized. Before the holiday rush:

Update landing pages for Black Friday and Cyber Monday
Ensure consistent branding across social media
Use strong CTAs (like “Shop the Sale” or “Limited-Time Offer”)
Schedule posts, reels, and influencer content ahead of time

A seamless online experience keeps shoppers engaged and converts traffic from PR mentions and social buzz into sales.

5. Respond Quickly to Media and Influencers

Speed matters during peak coverage season. Have ready-to-send assets, quotes, and product info so you can respond to journalist or influencer inquiries immediately. Quick replies can make the difference between being featured or overlooked.

Final Tip: By preparing your media materials early, optimizing your website and visuals, and amplifying your social proof, your brand will be ready to shine this Black Friday and Cyber Monday — and stay top of mind long after the sales end.

Ready to give your brand EVERYTHING?