How to Get Your Product Featured in Holiday Gift Guides (Before It’s Too Late)

ashley31792
1 day ago
2 min read

If you want your brand in holiday gift guides, the time to pitch is now. The holiday shopping season may feel months away, but editors, writers, and influencers are already finalizing their lists. Waiting until November often means missing the biggest PR and sales opportunity of the year.

Here’s how brands can secure spots in top holiday gift guides across magazines, websites, and influencer roundups.

Why You Need to Pitch Holiday Gift Guides Early

Holiday editorial calendars run on long lead times.

National magazines start planning December issues in July and August, with final deadlines hitting in September.
Digital outlets work faster but still want pitches weeks—sometimes months—before the shopping rush.

By the time shoppers search for “best holiday gifts” or “Christmas gift ideas,” most editors already have their guides locked in.

How to Pitch Your Product for Holiday Gift Guides

Editors get hundreds of submissions, so your pitch needs to stand out. To increase your chances:

Be clear and concise – Share why your product makes the perfect gift.
Highlight key selling points – affordability, innovation, sustainability, packaging, or uniqueness.
Include must-have details – high-resolution images, pricing, product descriptions, and purchase links.

The easier you make it for editors to feature your product, the more likely they’ll choose it.

Don’t Forget Local and Niche Holiday Gift Guides

It’s not just about getting into Oprah’s Favorite Things or a major magazine. Smaller outlets can deliver big results too:

Regional publications and local news
Lifestyle blogs
Micro- and nano-influencers with highly engaged audiences

These placements can boost visibility and drive conversions, often with less competition.

Stay Organized: Media Lists, Deadlines, and Follow-Ups

Success depends on preparation. Build a holiday media list, track deadlines, and schedule polite, timely follow-ups. A quick check-in can remind editors about your product without overwhelming their inbox.

Key Takeaway: Act Now to Secure Holiday Gift Guide Coverage

Holiday gift guides are one of the most powerful PR strategies to build brand awareness and increase holiday sales. But spots are limited. The brands that win coverage are the ones that: