How to Get Your Brand Featured in Holiday Gift Guides

Getting your product into a holiday gift guide is one of the most effective ways to boost seasonal sales and visibility. These curated lists are trusted by consumers and media alike, often driving traffic and conversions during the busiest shopping season of the year. But how do you secure a coveted spot? The answer lies in planning ahead, understanding what editors want, and making their job easy.

1. Start Early

   Most major publications finalize their holiday content months in advance, often as early as July or August. Long lead outlets plan even earlier. So, if you're reading this in October, you’re late for print, but still on time for digital guides, blogs, and influencer roundups.

2. Perfect Your Pitch

   Editors receive hundreds of product pitches, so yours needs to stand out. Keep it short, relevant, and tailored. Highlight what makes your product gift worthy: is it unique, sustainable, affordable, or trending? Include high-res images, pricing, where to buy, and any holiday promotions. Make sure the subject line is clear and timely (e.g., “Cozy Under-$50 Gift for Homebodies”).

3. Know Your Audience

   Not all gift guides are created equal. Some focus on niche categories like “Gifts for New Moms” or “Gifts for the Eco-Conscious.” Research which outlets and writers cover your niche, and personalize your outreach. A generic mass email won’t cut it, editors can tell.

4. Offer Samples

   If your product is physical, be prepared to send samples. Reviewers often want to try the product themselves before including it in a guide. Make sure your packaging and unboxing experience are on point, it’s all part of the impression.

5. Follow Up

   If you don’t hear back, a brief, respectful follow up a week or two later is fair game. Remember: persistence is fine; pestering is not.

   
   

Getting into holiday gift guides is a blend of strategy, timing, and thoughtful PR. With a strong pitch and a standout product, your brand can land the spotlight when shoppers are paying the most attention.

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