oobi - Smart Steps, Big Adventures

Meet oobi, the smart shoe brand redefining how families think about independence, safety, and
style. Designed with kids and parents in mind, oobi shoes blend comfort, innovation, and peace of mind so every step is one you can trust.
Equipped with a discreet Apple AirTag holder hidden in the insole, oobi shoes allow parents to stay connected while empowering kids to explore freely. Whether it’s playground adventures, school days, or weekend outings, oobi ensures you always know where their steps take them without sacrificing style or comfort.

Made for Kids, Loved by Parents
- Help kids be independent while keeping them connected
- Available in boys’ and girls’ styles (sizes 6–13)
- Toddler sizes (6-11) feature Button Laces: a clever, no tie system that makes putting on shoes simple
- Crafted for durability, breathability, and all day play
- Bonus: Find lost shoes

Price: $58
For more information visit https://whereisoobi.com
Impact and Skimlinks
http://app.impact.com/campaign-campaign-info-v2/Oobi-Shoes.brand

Behind the Brand
oobi was founded by Alexis, a mom inspired by a moment of dropping her kid off at child care
for the first time. She questioned “We track our keys, our bags, even our pets—but what about
our kids?” Drawing on her family’s 150-year shoe legacy, she created oobi to be more than a
smart solution, it’s a stylish, comfortable, and confidence boosting shoe kids actually want to
wear.